About the company
A dream. A journey. A vision. It all started with Yara’s great childhood dream. The dream of starting a clothing brand. After a journey through magical New Zealand, this dream came true. She set to work with a laptop and fair trade equipment, and so the clothing brand YAÁRRE was born.
In 2018, Yara and her partner traveled from the Netherlands to New Zealand. In New Zealand they had rented a hippie camper together to travel around both islands. The journey took three months. All with great success because this is how YAÁRRE was created. From childhood it has been Yara’s dream to start a clothing brand and this has been realized through the influences of New Zealand. YAÁRRE is made out of passion. Created through a collection of stories and traditions.
YAÁRRE has exclusive and timeless designs. Each item has a name from a place in New Zealand and each item is labeled with a number. This way you can see that every item is unique. The designs are made in the Netherlands but with influences from New Zealand. Almost all articles are created from fair trade materials. That makes you and the world a bit more beautiful! Also read the story in which Yara Reijrink, creator and designer of YAÁRRE, tells her story about how it came to be and how the journey started.